The Best Deals in Michigan

                        Deal Types

Every advertiser on our city sites MUST offer some sort of"deal." That's the theme of our website, and that's why shoppers are coming to this website. They arelooking for bargains, discounts, special offers, and in general somesort of "deal." Thats YOUR job - to give it to them. If you can offer some type of 'exclusive' offer not foundelsewhere for visitors to these city sites, that's all the better!

What kind of deal, exactly, you choose to offer them is totally up to you. We are givingyou several examples below, which you can use, or modify, or give something different instead.Realize that whatever deal you select to offer these potential customers will determine whether or not THEY actually want to come toyour place of business or not.

Your offer to them does not have to be the deal of the century(although it can be if you like). It should be some sort of offer thatis appealing to them. Something that would want to make them actuallytake time out of their lives and come to your store, or choose to giveyou their business instead of going to your competitor.

You know your customers better than we do. Think about thetypes of offers that have worked well for you in the past. Think aboutthe items you offer that your customers want and need. If all elsefails, look at what your competitors are offering. Can you match it?Can you give a better offer than they are? What makes your businessspecial or different than your competitor?

Obviously, you don't want to offer something silly oroutrageous (most of the time at any rate, unless your businessjustifies such a promotion). Don't offer something that you havelimited quantities of, there's nothing more upsetting to a customerthan you saying you have something, when in fact, you do not! That's agood way to alienate customers from repeat visits to your shop! Don'toffer a huge discount as a loss-leader type of promotion unless that isyour advertising strategy.

Your webpage will have a 'coupon' type box on it. Shoppers canprint out this coupon and bring it into your place of business toredeem it. It will state the specific city deals website at the bottom,so you will know that this coupon has come from your webpage on ourcity website. This is an excellent way to track your advertising to seewhich offers are working and which ones are not. The specific city islisted at the bottom because some businesses will want to have morethan just one webpage (you can have as many webpages on different citysites as you want. See 'Webpage Pricing.')

Alright, here's a few suggestions on the types of offers to use on your webpage:

~ A percentage off. You can specify a minimum order for this, such as 10% off your order of$50 or more.

~ Buy one, get one free. These types of offers always work well depending on thetype of business that you have.

~ Free gift! This will drive people to your store! Just make sure you have enough giftsfor all of the people that are going to be showing up to claim it!

~ A straight dollar amount off of a certain order. $5 off your $75 purchase.

~ If you have a restaurant, perhaps you could offer "kids eat free" with 2 regulardinner purchases."

~ Where applicable, how about "free delivery."

~ Contractors can offer "free estimates."

Whatever you decide to offer shoppers does not have to becostly to you, it just has to be valuable enough in your customers eyesfor them to want to take you up on it. The more appealing your offer,the more customers that will come visit your place of business.

If you are unsure about what you should offer, ask us. We candiscuss with you options that may be useful to you and your customers.

Learn the advantages about WHY you should have your ownwebpage HERE on one or more of our city sites. A webpage on one or moreof our city websites should go right along with your other advertisingmethods (or it could become the replacement for those other methods!)
Check out the next page titled 'Why Advertise Here.'